StormChasingUSA.com Privacy Policy

Last updated: May 31, 2026.

This Privacy Policy explains how Wall Cloud Productions AB (“we”, “us”, or “our”) collects, uses, shares, and protects information about you when you use https://www.stormchasingusa.com (the “Site”). By using the Site, you agree to the practices described in this Policy.

If you have questions about this Policy or wish to exercise any of the rights described below, please contact us at info@stormchasingusa.com.

Data Controller

The data controller responsible for your personal data is:

Wall Cloud Productions AB
Company registration number: 556834-4021 (Sweden)
VAT: SE556834402101
Email: info@stormchasingusa.com

Information We Collect

Information you provide

When you interact with the Site — for example by submitting a review, posting a comment, contacting a tour operator through our search forms, or signing up for reminders — we may collect:

  • Name (or display name)
  • Email address
  • Country
  • The content of your review, comment, or message
  • Any other information you choose to submit

Information collected automatically

When you visit the Site, we and our service providers automatically collect certain information, including:

  • Log data: IP address, browser type and version, operating system, referring URL, pages visited, time and date of visit, time spent on pages, and similar technical information.
  • Device data: Device type, screen size, and language settings.
  • Cookies and similar technologies: See the “Cookies and Tracking Technologies” section below.

We register IP addresses together with comments and reviews in order to detect and limit spam and fake reviews.

How We Use Your Information

We use the information we collect to:

  • Operate, maintain, and improve the Site;
  • Display and moderate user-submitted reviews and comments;
  • Send reminders or newsletters you have requested;
  • Respond to inquiries you send us;
  • Detect and prevent fraud, spam, and abuse;
  • Display relevant advertising (see “Third-Party Services” below);
  • Comply with applicable laws and enforce our Terms and Conditions.

Legal Basis for Processing (EU/UK Users)

If you are in the European Economic Area (EEA) or the United Kingdom, we rely on the following legal bases under the General Data Protection Regulation (GDPR):

  • Consent — for analytics cookies, advertising cookies, and newsletter signups.
  • Legitimate interests — for security, fraud prevention, and basic Site functionality.
  • Contract — when processing is necessary to provide a service you have requested (e.g. sending a reminder you signed up for).
  • Legal obligation — where we are required by law to retain or disclose information.

Cookies and Tracking Technologies

Cookies are small data files stored on your device when you visit a website. The Site uses both first-party cookies (set by us) and third-party cookies (set by services we use, such as Google AdSense and Google Analytics).

We use cookies for the following purposes:

  • Strictly necessary cookies — required for the Site to function (e.g. remembering your cookie consent choice). These cannot be disabled.
  • Analytics cookies — help us understand how visitors use the Site so we can improve it. We use Google Analytics for this purpose.
  • Advertising cookies — used by Google AdSense to show you ads that are more relevant to your interests, and to measure ad performance.

You can manage your cookie preferences at any time by clicking “Cookie settings” in our footer. You can also block or delete cookies directly in your browser settings, but doing so may affect how the Site functions.

We use a Consent Management Platform (CMP) — InMobi Choice, certified under the IAB Europe Transparency and Consent Framework (TCF v2.3) and the IAB Global Privacy Platform (GPP) — to record and pass on your consent preferences to our advertising and analytics partners.

For more information about how Google uses cookies and data when you use sites that use its services, visit Google’s policy page.

Third-Party Services

Google AdSense

We use Google AdSense to display advertisements. Google, as a third-party vendor, uses cookies to serve ads on the Site. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and/or other sites on the Internet. You may opt out of personalized advertising by visiting Google Ads Settings or aboutads.info.

Google Tag Manager and Google Analytics

We use Google Tag Manager to load tags such as Google Analytics, which collects aggregated, statistical information about how visitors use the Site. Google Analytics uses cookies to collect this information. Loading of analytics and advertising tags is gated by your consent preferences (see “Cookies and Tracking Technologies” above). You can also opt out by installing the Google Analytics Opt-out Browser Add-on.

Newsletter

If you sign up for our newsletter, your email address is shared with our newsletter provider for the sole purpose of sending you the newsletter. Every newsletter contains an unsubscribe link.

Sharing of Information

We do not sell your personal information. We may share information in the following limited circumstances:

  • Service providers — with vendors who help us operate the Site (e.g. hosting, analytics, advertising, email delivery), bound by appropriate confidentiality and data-protection obligations.
  • Legal compliance — when required to comply with applicable law, legal process, or a valid governmental request.
  • Protection of rights — when necessary to protect the rights, property, or safety of Wall Cloud Productions AB, our users, or others.
  • Business transfers — in connection with a merger, acquisition, or sale of assets, in which case affected users will be notified.

Data Retention

We keep personal data only for as long as necessary for the purposes set out in this Policy, or as required by law. Reviews and comments are retained for as long as they are published on the Site. Log data is retained for up to 26 months (consistent with Google Analytics defaults). You may request deletion of your data at any time — see “Your Rights” below.

International Data Transfers

Wall Cloud Productions AB is based in Sweden (EU). Some of our service providers (such as Google) may process data outside the EEA. Where this happens, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses to ensure your data receives an adequate level of protection.

Your Rights (EU/UK)

If you are in the EEA or the UK, you have the following rights regarding your personal data:

  • Access — request a copy of the personal data we hold about you.
  • Rectification — ask us to correct inaccurate or incomplete data.
  • Erasure — ask us to delete your personal data (“right to be forgotten”).
  • Restriction — ask us to limit how we use your data.
  • Portability — ask us to provide your data in a structured, machine-readable format.
  • Objection — object to processing based on legitimate interests, including direct marketing.
  • Withdraw consent — withdraw your consent at any time where processing is based on consent.
  • Lodge a complaint — with your local data-protection authority. In Sweden, this is the Swedish Authority for Privacy Protection (IMY): www.imy.se.

To exercise any of these rights, contact us at info@stormchasingusa.com. We will respond within one month.

Your Rights (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) gives you the following rights:

  • Right to know — what personal information we collect, use, disclose, and (if applicable) sell or share.
  • Right to delete — request deletion of personal information we hold about you.
  • Right to correct — inaccurate personal information.
  • Right to opt out of sale or sharing — we do not sell personal information for monetary value. However, the use of advertising cookies (e.g. Google AdSense) may be considered “sharing” for cross-context behavioral advertising under the CPRA. You can opt out by managing your cookie preferences via the “Cookie settings” link in the footer.
  • Right to limit use of sensitive personal information — we do not collect sensitive personal information.
  • Right to non-discrimination — we will not discriminate against you for exercising any of these rights.

To exercise these rights, contact us at info@stormchasingusa.com. You may also designate an authorized agent to make a request on your behalf.

Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verified parental consent, we will delete it. If you believe a child has provided us with personal information, please contact us.

Security

We take reasonable technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Links to Other Sites

The Site contains links to third-party websites (including tour-operator websites and other resources) that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party site. We encourage you to review the privacy policy of every site you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated Policy on this page and update the “Last updated” date at the top. If we make material changes, we will provide additional notice (such as a banner on the Site) before the changes take effect. We encourage you to review this Policy periodically.

Contact Us

If you have any questions, complaints, or requests regarding this Privacy Policy or your personal data, please contact us:

Wall Cloud Productions AB
Company registration number: 556834-4021 (Sweden)
Email: info@stormchasingusa.com